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2013 Woodies Festival

The on-the-ground counterpart to the Woodie Awards, a televised concert and awards show produced by mtvU at SXSW in Austin, TX. Scope of work included the design of tented sponsor areas for festival hospitality and televised spots. The design was developed by integrating the aesthetic of the mainstage design with received style guides from the network and sponsors to create two distinct lounges for the general public and for the artists' green room featured on the air.

Main show design and overall event concept created by Edward Coco.